The Rise of the Low Touch Economy 5 minutes read Most people are currently focused on the everyday measures dealing with the Coronavirus outbreak, but what about the period after this outbreak? Will there be a period after Coronavirus and what will it look like? It is expected that the post Coronavirus era will be …
Marketing in the time of Corona (4 minutes read ) Most businesses are now faced with the fact that we have to change our way of working to keep ourselves and our dear ones healthy. Some of us have to figure out how to work from home for the first time. Also, some of us …
What is the Google BERT update? (4 minutes read) Bidirectional Encoder Representations from Transformers, or short BERT, is a new Google update recently released. BERT helps Search to better understand the context of a query. It means it is no longer looking word by word, rather it looks at the whole context. BERT is not …
Google’s new Search algorithm BERT brings meaningful change to SEO strategy Read More »
(5 minutes read) First, we will define what business to business marketing means: “Commercial transaction between an organisation and other organisation (inter-organisational marketing).” (Dave Chaffey, 2012). 1. Why have we decided to orientate on business to business ads for Facebook? Mostly, when we are talking about Facebook ads, we are referring to Business to …
Why Facebook is fundamental for business to business (B2B) advertising? Read More »
